Sure you can do your personal tax yourself. Trying to look the part? Your home job bowl cut may not attract the right type of attention if you catch our drift.Īccountants will save you time, keep you out of trouble, and attract a better return The end result will be hair that is shorter than it was to begin with, however a professional hairdresser is in 99.9% of cases going to produce a haircut and style that looks better than the home job. Sure, you can get your mum to buy some clippers from target and have a go at cutting your hair. Hairdressers will supply a better end result To add some perspective let’s look at a three industries as an example where the customers can technically take a DIY approach, but in reality a professional will do a much better job and produce better results. These two statistics alone highlight the importance of a professional design in keeping users engaged and boosting the potential to convert users into enquiries. In the same study 73% of users surveyed said websites “must display well on their device” or they would likely leave the website. In a study run by Adobe, 38% of users stated they would stop engaging with a website that was unattractive in it’s layout and imagery. When we take into account the need for online marketing to drive users to your site, making sure the website will convert views into enquiries, making sure the website works properly on mobiles and tablets, making sure the website is secure, making sure the website loads quickly, making sure the navigation is easy to follow, making sure the user flow is optimised, making sure the right information is presented in an easily digestible manner, making sure the website builds trust with users, making sure the website design reflects the business brand, making sure the copy is written to drive sales, making sure the website is integrated with external systems such as mailchimp or CRM’s, and a long list of additional factors that are musts when building a website It’s clear that the average business owner will not be able to build an impressive, sales producing website on their own. Before you disagree and tell me “bob from xyz industries, makes thousands from a DIY website” the reality for most small business owners is that they don’t have the skillset, nor the time to undertake a website design and development that is actually going to produce sales for their business.

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